The rate you ask for your filming location is yours to set. Unlike a rental platform that imposes a price, Locloc lets you choose the amount and approve each project. A fair rate is not a fixed number: it is calculated from what your space offers and what the production needs. Here is how to determine it.
Why the owner sets the price
On Locloc, you are the decision maker. You set your rate, your conditions, and the rules for using your space. Every booking is governed by a signed contract that sets out each party’s responsibilities, and you can require proof of the production’s insurance as well as a security deposit. You can adjust that rate from one project to the next, depending on the production, the duration, and the constraints of the shoot. That latitude has a counterpart: the price must be fair enough for productions to accept it, without undervaluing your space.
What raises or lowers your rate
Several factors move the value of a location, regardless of its size.
- The character of the place. An authentic kitchen, a facade that tells a story, or a living room full of natural light is often worth more than a neutral space.
- The location. A property near major production hubs such as Toronto, Vancouver, or Montreal is in higher demand. A rural property may justify a different rate, depending on its rarity.
- The duration. A one-day shoot is billed at the day rate. A project that ties up your space for several days, or demands exclusivity, pays more.
- The constraints. Moving furniture, shooting overnight, hosting a large crew: every requirement adds value.
- The type of production. A national commercial or a series has a larger budget than an independent short film.
These criteria do not depend on luxury. Productions look for believable places that fit a story, and an authentic property often negotiates better than an impersonal set.
Day rate versus prep day
A shoot day is not the only thing that gets billed. Productions usually pay a separate rate for two other kinds of day:
- The prep day. Installing sets, lighting, and equipment, either the day before or the same morning.
- The strike day. Removing all equipment and returning the space to its original state.
It is common for these days to be billed at a reduced rate, often half, since no crew is actually filming. State these rates up front to avoid any ambiguity in the contract.
Finding the right balance
A rate that is too high turns productions away. A rate that is too low leaves money on the table and can signal a less serious listing. The right reflex is to place your space within the per-type ranges in our guide to renting your space for a shoot, then adjust for your constraints and availability. Your first shoot is often the best benchmark: it shows you the real rhythm of a crew and the actual load on your space, and lets you adjust the rate for the projects that follow.
How to start
You do not have to work it out alone. Browse the directory of filming locations across Canada to see how comparable spaces are positioned, then list your property on the waitlist. Registration is free, with no obligation and no credit card.
